For marketing

Marketing without the editorial calendar in a spreadsheet and approvals in a group chat

Pitch, production, approval, publishing and results in one place, with leads landing straight in the collection instead of an email someone has to transcribe.

Marketing workflows have a trait generic tools handle badly: the same asset crosses very different states, idea, brief, production, review, approval, scheduling, publishing, analysis, and each state has a different owner.

When those states live in different places (a spreadsheet for the calendar, a group chat for approval, cloud storage for the file, an email tool for the send), the thing that gets lost is always the same: which version was approved.

  • A real editorial calendar

    The same pitch collection becomes a production Kanban or a calendar with recurring events, without maintaining two plans.

  • Approval with a trail

    Notes with comments, version history and a recoverable trash, you can return to the approved version, not just remember it.

  • Leads straight into the table

    Public forms with conditional fields and captcha feed the collection with no manual transcription.

  • Visual assets in a gallery

    Gallery view for when the thumbnail says more than the task title.

One pitch, four views, zero duplicates

A pitch starts as a row in a collection. For whoever produces it, it is a Kanban card with a checklist and a due date. For whoever coordinates, it is a bar on the timeline dependent on approval. For whoever presents results, it is a number on the dashboard.

It is the same record in every case, which removes the most common source of error in marketing: an editorial calendar spreadsheet that diverges from what the team actually published.

  • Kanban with WIP limits so production does not pile up half-finished assets.
  • Calendar with recurring events for the publishing cadence.
  • Gallery to review visual assets without opening each item.
  • Table with lookup and rollup to consolidate spend and results per campaign.
The same editorial plan as a table, a board, a calendar and a gallery. The content calendar and the production board stop being two files to sync.

Lead capture with no manual step in the middle

Any collection in the workspace becomes a public form, with a simple or advanced publishing wizard, conditional fields and built-in captcha. Whoever fills it in needs no account.

The practical effect is removing the step where someone copies email replies into a spreadsheet, which is where the lead goes cold and the data gets lost. The response enters the collection already in the shape the team uses, ready to become a follow-up task.

The collection published as a form: the landing page captures the lead straight into the workspace, with no spreadsheet in between and no weekly export.

From brief to results presentation

Marketing lives on showing results, and showing results usually costs half a day of exporting and slide-building.

Because dashboards read the workspace's own data, with period filters and a visual widget editor, the campaign number is assembled before the meeting. And built-in email keeps the conversation with the supplier, the outlet and the client in the same environment as the asset in question.

A dashboard by period over the same collection. The campaign report comes out of what the team already recorded, instead of becoming end-of-month work.

Frequently asked questions

Can I build an approval flow with stages?
Yes, using Kanban columns as flow states, production, review, approval, scheduled, published, with WIP limits to avoid pile-ups at any stage. The approval trail lives in the comments and version history of the notes, which let you restore the exact version that was approved.
Do public forms work as a landing page?
They handle the capture itself: a publishable form with its own link, conditional fields and captcha, feeding a workspace collection. They do not replace a landing page with custom design, the form is the part that receives and organizes the response.
What about creative assets, which tend to be heavy?
File storage follows the plan: 50 GB on Pro, 200 GB on Business and 1 TB or more on Enterprise. For what already lives in Google Drive, the App Store ships a two-way integration, so the file stays at its source instead of becoming a diverging copy.
Can we use it together with the sales team?
You can, and that is usually where the gain shows. A lead captured by a form enters a collection that can relate to the sales collection through reference columns (lookup and rollup), so marketing and sales look at the same record instead of reconciling two spreadsheets at month end.

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